Georgina Butler is a writer, collaborator and ambassador for Ballet Papier, a ballet-themed decorative arts brand created by artist María (Berenice) La Placa.
Ballet Papier can trace its roots back to 1992 when María La Placa began drawing ballerinas for her daughter, Ambar Gavilano. These illustrations proved popular and developed into a small family business in Barcelona (María adopted the alter ego Berenice to allow her to separate her artistic styles). Now, Ballet Papier is a brand with a worldwide fan base and an ambition to unite dance lovers.
The Ballet Papier range includes drawings, greeting cards, notebooks and T-shirts all featuring detailed motifs of dancers. Characters from the world’s favourite narrative ballets are depicted throughout the collection and there are also plenty of other enchanting, inspiring and fun designs to choose from.
After making a purchase from Ballet Papier and experiencing fantastic customer service, I wrote a review. Berenice and I stayed in touch and, in April 2014, I was asked to become a part of team Ballet Papier as a writer for the brand’s blog. The blog launched on 28th May 2014, with my post on Anna Pavlova.
Writer and Collaborator
My evolving role as part of Ballet Papier reflects the generosity and talents of both Berenice and Ambar.
Berenice’s beautiful illustrations have combined with Ambar’s dance and social media skills to create a globally-recognised brand. As Ballet Papier continues to grow, I am becoming more than a blog writer. I do write blog posts, but I am also an editor, a creative collaborator, an ambassador — and, excitingly, a muse!
My Contributions:
- Writing engaging content for blog posts.
- Writing informative brand and product descriptions for in catalogues and on packaging.
- Providing short passages of writing about ballet characters, dancers and productions for use in Ballet Papier stationery products.
- Editing/Proofreading/Tone of Voice for marketing materials.
- Acting as an English Language consultant for translated marketing materials and communications.
- Contributing ideas for challenges on social media to promote engagement from the brand’s followers.
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As a dancer and creative person, I very much admire and appreciate Georgina Butler’s talent for writing.
She is able to transport you to each of the shows she reviews through her words. I’ve enjoyed so much many dance pieces I haven’t seen yet by imagining them through her writing.
I feel very pleased to say she’s an invaluable part of the Ballet Papier team.
Ambar Gavilano
Co-Creator and General Manager, Ballet Papier
Georgina Butler is a talented writer who has perfectly combined her two passions: dancing and writing.
She is able to make you feel part of the dance world, even if you’re not a dancer!
Her writing is meticulous yet at the same time fresh, since she has a great sense of humour! That’s why I feel very comfortable to combine my art with her words.
Berenice La Placa
Creator and Art Director, Ballet Papier
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Examples of Posts for Ballet Papier’s Blog:
MY BALLET PAPIER BIOGRAPHY
INAUGURAL POST: ANNA PAVLOVA
I CAN’T… I HAVE DANCE!
NATALIA MAKAROVA
BACK TO BALLET
TEN SUPERPOWERS YOU DIDN’T KNOW YOU HAD — ALL THANKS TO BALLET!
CELEBRATE CHRISTMAS WITH BALLET PAPIER’S PRODUCTION OF THE NUTCRACKER
THE NUTCRACKER BY BALLET PAPIER
THE HARDEST ASPECT OF BEING A BALLET DANCER
WE LOVE SUMMER BUT…
WORLD BALLET DAY LIVE 2015
BE MINDFUL — JUST DANCE!
DANCE TO EXPRESS, NOT TO IMPRESS
EMBRACE YOUR INNER ÉTOILE…
DANCING IS JUST DISCOVERY, DISCOVERY, DISCOVERY — LEARNING BEYOND THE BALLET STUDIO
HAPPY WORLD BALLET DAY 2016
I CAN DO ANYTHING IF I’M WEARING A TUTU…
HAPPY INTERNATIONAL DANCE DAY 2018
BACK TO SCHOOL / BACK TO BALLET: FIND YOUR FRESH START THIS SEPTEMBER
WORLD BALLET DAY 2018
HAPPY INTERNATIONAL DANCE DAY 2019
‘EVERY BODY CAN DANCE’ — WORLD BALLET DAY 2019
BALLET PAPIER DANCES ON: BE PART OF INTERNATIONAL DANCE DAY ALL THIS MONTH
BALLET PAPIER DANCES ON: BE PROUD OF INTERNATIONAL DANCE DAY
BALLET PAPIER DANCES ON: BE POSITIVE AND CELEBRATE INTERNATIONAL DANCE DAY
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