Writer for Ballet Papier

 

Writer, collaborator and ambassador for Ballet Papier, a ballet-themed decorative arts brand.

 

Ballet Papier can trace its roots back to 1992 when artist María La Placa began drawing ballerinas for her daughter, Ambar Gavilano. These illustrations proved to be so popular that María adopted the alter ego ‘Berenice’ to allow her to separate her artistic styles and develop a small family business in Barcelona.

Today, Ballet Papier is a brand with a worldwide fan base and an ambition to unite dance lovers.

The Ballet Papier range includes drawings, greeting cards, notebooks and clothing that feature detailed motifs of dancers. Characters from the world’s favourite narrative ballets are depicted throughout the collection and there are also plenty of other enchanting, inspiring and fun designs to choose from.

After making a purchase from Ballet Papier and experiencing fantastic customer service, I wrote a review. Berenice and I stayed in touch and, in April 2014, I was asked to become a part of team Ballet Papier as a writer for the brand’s blog. The blog launched on 28 May 2014, with my post on Anna Pavlova.

 

'Ballet Papier Company' illustration for Georgina Butler by Ballet Papier artist Berenice. An illustration of Georgina dressed in a black leotard, pink tights and pink ballet shoes, wearing a sparkling gold crown on her head. She is standing in a neatly crossed fifth position, with her arms in bras bas. The pink background of the illustration depicts curtains like those that frame a stage. Four yellow butterflies are gracefully flying around Georgina, who is centre stage. The words 'Ballet Papier Company' are written above her head at the top of the illustration. 'Georgina Butler' is written at the bottom of the illustration, beneath her feet.

 

 


 

Writer and Collaborator

 

My evolving role as part of Ballet Papier reflects the generosity and talents of both Berenice and Ambar.

Berenice’s beautiful illustrations have combined with Ambar’s dance and social media skills to create a globally recognised brand. As Ballet Papier continues to grow, I am more than a blog writer. I do write blog posts, but I am also an ambassador, a creative collaborator, an editor and, excitingly, a muse!

 

My contributions:

 

  • Writing engaging content for blog posts.
  • Writing informative brand and product descriptions for in catalogues and on packaging.
  • Providing short passages of writing about ballet characters, dancers and productions for use in Ballet Papier stationery products.
  • Editing, proofreading, and tone of voice for marketing materials.
  • Acting as an English Language consultant for translated marketing materials and communications.
  • Contributing ideas for challenges on social media to promote engagement from the brand’s followers.

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As a dancer and creative person, I very much admire and appreciate Georgina Butler’s talent for writing.

She is able to transport you to each of the shows she reviews through her words. I’ve enjoyed so much many dance pieces I haven’t seen yet by imagining them through her writing.

I feel very pleased to say she’s an invaluable part of the Ballet Papier team.

 

Ambar Gavilano

Co-Creator and General Manager, Ballet Papier

 

 


 

Georgina Butler wearing the black 'Meet Me At The Barre' T-shirt by Ballet Papier. Georgina is wearing the T-shirt over her ballet practice leotard and skirt. She is standing at a ballet barre in a dance studio, with her right hand gently resting on the barre and pointe shoes on her feet. Her left leg is stretched out to the side, high in the air, in a développé à la seconde.

 


 

 

Georgina Butler is a talented writer who has perfectly combined her two passions: dancing and writing.

She is able to make you feel part of the dance world, even if you’re not a dancer!

Her writing is meticulous yet at the same time fresh, since she has a great sense of humour! That’s why I feel very comfortable to combine my art with her words.

 

Berenice La Placa

Creator and Art Director, Ballet Papier

 

 


 

 

Examples of blog posts contributed: 

 

 

My Ballet Papier Biography

 

Inaugural Post: Anna Pavlova

 

I Can’t, I Have Dance!

 

Natalia Makarova

 

Back To Ballet

 

Ten Superpowers You Didn’t Know You Had – All Thanks To Ballet!

 

Celebrate Christmas With Ballet Papier’s Production Of The Nutcracker

 

The Nutcracker By Ballet Papier

 

The Hardest Aspect Of Being A Ballet Dancer

 

We Love Summer But …

 

World Ballet Day 2015

 

Be Mindful – Just Dance!

 

Dance To Express, Not To Impress

 

Embrace Your Inner Étoile 

 

Dancing Is Just Discovery, Discovery, Discovery

 

World Ballet Day 2016

 

I Can Do Anything If I’m Wearing A Tutu 

 

Happy International Dance Day 2018

 

Back To School / Back To Ballet: Find Your Fresh Start This September

 

World Ballet Day 2018

 

Happy International Dance Day 2019

 

World Ballet Day 2019

 

Ballet Papier Dances On: Be Part Of International Dance Day All This Month

 

Ballet Papier Dances On: Be Proud Of International Dance Day

 

Ballet Papier Dances On: Be Positive And Celebrate International Dance Day

 

World Ballet Day 2020

 

Happy International Dance Day 2021