Writer for Ballet Papier

 

 

Ballet Papier is a decorative arts brand created by artist María (Berenice) La Placa.

 

The range includes drawings, greeting cards, notebooks and T-shirts all featuring detailed motifs of dancers. Characters from the world’s favourite narrative ballets are depicted throughout the collection and there are also plenty of other enchanting, inspiring and fun designs to choose from.

Ballet Papier can trace its roots back to 1992 when María La Placa began drawing ballerinas for her daughter, Ambar Gavilano. These illustrations proved popular and developed into a small family business in Barcelona (María adopted the alter ego Berenice to allow her to separate her artistic styles). Now, Ballet Papier is a brand with a worldwide fan base and an ambition to unite dance lovers.

After making a purchase from Ballet Papier and experiencing fantastic customer service, I wrote a review. Berenice and I stayed in touch and, in April 2014, I was asked to become a part of team Ballet Papier as a writer for the brand’s blog. The blog launched on 28th May 2014, with my post on Anna Pavlova.

 

 

Ballet Papier Company Audition Winner Picture

 

 


 

Writer and Collaborator

 

My evolving role as part of Ballet Papier reflects the generosity and talents of both Berenice and Ambar.

Berenice’s beautiful illustrations have combined with Ambar’s dance and social media skills to create a globally-recognised brand. As Ballet Papier continues to grow, I am becoming more than a blog writer. I do write blog posts, but I am also an editor, a creative collaborator, an ambassador – and, excitingly, a muse!

 

My Contributions:

 

  • Writing engaging content for blog posts.
  • Writing informative brand and product descriptions for in catalogues and on packaging.
  • Providing short passages of writing about ballet characters, dancers and productions for use in Ballet Papier stationery products.
  • Editing/Proofreading/Tone of Voice for marketing materials.
  • Acting as an English Language consultant for translated marketing materials and communications.

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As a dancer and creative person, I very much admire and appreciate Georgina Butler’s talent for writing.

She is able to transport you to each of the shows she reviews through her words. I’ve enjoyed so much many dance pieces I haven’t seen yet by imagining them through her writing.

I feel very pleased to say she’s an invaluable part of the Ballet Papier team.

 

 

Ambar Gavilano

Co-Creator and General Manager, Ballet Papier

 


 

 

 

 


 

 

 

 

 

 

Georgina Butler is a talented writer who has perfectly combined her two passions: dancing and writing.

She is able to make you feel part of the dance world, even if you’re not a dancer!

Her writing is meticulous yet at the same time fresh, since she has a great sense of humour! That’s why I feel very comfortable to combine my art with her words.

 

 

Berenice La Placa

Creator and Art Director, Ballet Papier

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Examples of Posts for Ballet Papier’s Blog

 

 

MY BALLET PAPIER BIOGRAPHY

 

INAUGURAL POST: ANNA PAVLOVA

 

I CAN’T… I HAVE DANCE!

 

NATALIA MAKAROVA

 

BACK TO BALLET

 

TEN SUPERPOWERS YOU DIDN’T KNOW YOU HAD – ALL THANKS TO BALLET!

 

CELEBRATE CHRISTMAS WITH BALLET PAPIER’S PRODUCTION OF THE NUTCRACKER

 

THE NUTCRACKER BY BALLET PAPIER

 

THE HARDEST ASPECT OF BEING A BALLET DANCER

 

WE LOVE SUMMER BUT…

 

WORLD BALLET DAY LIVE 2015

 

BE MINDFUL – JUST DANCE!

 

DANCE TO EXPRESS, NOT TO IMPRESS

 

EMBRACE YOUR INNER ÉTOILE… 

 

DANCING IS JUST DISCOVERY, DISCOVERY, DISCOVERY – LEARNING BEYOND THE BALLET STUDIO

 

HAPPY WORLD BALLET DAY 2016

 

I CAN DO ANYTHING IF I’M WEARING A TUTU… 

 

 

 

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